
Paulo Ayala
Paulo’s journey to making Memphis his permanent home and becoming a proud US citizen started in 1993 when he first arrived in the city as a teenager, joining his father Juan on a family vacation from Mexico. The charm of the city, the warmth of its people, and the endless opportunities in West Tennessee captivated them, leaving them with a shared dream of calling Memphis their home.
However, achieving this dream was not without its challenges. Juan returned the following year on a work visa, paving the way for the rest of their family to join him. It took years of determination and perseverance, but Paulo and his family never lost sight of their goal of a better life in the United States. Finally, in 1998, Paulo, along with his family and his wife Angie, were able to relocate from Mexico and establish their permanent residency in Memphis as US citizens.
From a young age, Paulo discovered his true passion for home building and residential construction. He began by honing his skills in plumbing and later expanded his expertise to include HVAC, earning licenses in both trades. Paulo’s thirst for knowledge led him to explore other areas of construction, such as electrical work, framing, and complete home remodeling. Through his hands-on experience, Paulo became highly sought after in the industry, earning positions as a Superintendent and Construction Manager with some of West Tennessee’s most reputable builders and renovation companies.
Paulo’s unwavering dedication, exceptional skill, and commitment to providing top-notch service have earned him an outstanding reputation among clients and peers. With the establishment of PA Construction LLC, Paulo had a vision to expand his mission of creating beautiful homes and making dreams come true for others.
Recognizing the importance of cultivating long-term relationships both within his team and with clients, Paulo understood that collaboration with the right business partner would be crucial in driving sales, building a reputable brand, and becoming a trusted name that homeowners can rely on for exceptional results.
To further enhance the customer experience, Paulo proudly presents the Rock Remodels Design Center and Showroom. The new offices and showroom, offers a comprehensive range of design services and an extensive selection of high-quality materials for all your home remodeling needs. With Rock Remodels’ unmatched designs, sales expertise, and commitment to complete customer satisfaction, combined with PA Construction’s stress-free project management process, Paulo is able to offer a level of service with competitive pricing that is second to none.
At Rock Remodels, customers can expect nothing less than excellence as they embark on their home improvement journey. Paulo’s expertise and attention to detail, combined with the top-of-the-line resources available at the design center, guarantee that every project is executed to perfection. From conceptualization to completion, Rock Remodels is dedicated to delivering exceptional results that exceed expectations.
Whether it’s a small renovation or a complete home transformation, Paulo with his PA Construction and Rock Remodels Team, are ready to turn visions into reality. With their unmatched expertise, creativity, and commitment to customer satisfaction, homeowners can trust that their dreams will come to life in the most remarkable way.



